Rolling Rock Beer Ape

Viral developed for web only getting good buzz on web. A bit of a controversy brewing, because it looks like someone in corporate or agency may have posted it "direct" to Youtube. Why is that not good?... because it is an alcahol ad and Youtube has a very young demographic. It would be O.K if a 3rd party had put it up there,but not the company! I guess it would be like putting a beer commercial on Nick Jr.

Agency: Ogilvy Mather